Why Should a Business Have A Blog for Its Website?
Building and maintaining a blog needs resources and efforts. Many businesses think that their website does not need a blog.
Growing popularity of content marketing over the past few years made many businesses to start a blog linked to their website.
The experience of these businesses proved that having a blog will confer a number of benefits for the business.
Communicate Directly with Customers
A blog helps a business to communicate directly with its customers and other stakeholders.
There is no need to make phone calls to customers and send personalized email messages to announce the launch of a new product or a seasonal sale.
You can communicate with your customers about the latest developments related to your business with a simple blog post that will cost very less when compared with other marketing communication channels.
Provide Information
The web is the most important source of information for people belonging to all age groups.
Whether a person is looking to buy the latest smartphone or get his air-conditioner serviced, he will look for information on the web.
A blog can provide the information your potential customers are looking for. If they like the information posted on the blog, they will come back for more and check the solutions offered by you.
Once the interaction starts, you can stay in touch with them by making them to sign up for your newsletter or getting them to follow your social media pages.
Get Traffic
A blog will help your website receive more traffic. More visitors will translate into other benefits such as a better presence on social media.
As every business owner knows, getting more web traffic translates into higher revenues and improved opportunities for growing Ecommerce business.
Get More Links
Links are and will remain the key factor for a website’s rank. A blog linked to your official website can get it more links simply because of the availability of more content to be linked.
People and media houses who like the content posted on the blog will link back to your site. More links means a higher rank and increased traffic to your website.
Build Trust and Authority
Customers should trust the business and products/services offered by it. A small business can build trust and authority by publishing information useful for its customers, answering the questions of customers, addressing their concerns, and discussing industry trends.
Good trust and authority will also mean higher conversions.
Starting a blog linked to the website will cost very less as you might have already bought a domain and hosted your website. Founders of small business can maintain their own blogs and ask employees to contribute blog posts regularly. So why wait, launch a blog and reap all the benefits listed above.
